You know – it struck me as I was sitting waiting for friend to have a drink with that at 4.15 on a Thursday afternoon there are literally thousands of potential clients for salons walking around.
How did I figure this out? Simple really, I just looked at their hairstyles and thought WOW, how much better that lady would look if she cut her style shorter, or longer or asymmetric or added colour… then I wondered to myself, what is her hairstylist doing to her. I bet she gave up a long time ago suggesting a new look, maybe because a client a long time ago said no to her, and mores the pity because one day that lady (and the thousands of others) will get bored (if she’s not already!) with her hairstylist and will probably go to another salon for a change of style, and she will do this because she will assume her current stylist cannot do ‘other styles’ than what she has been doing for years, if she could she would have suggested it… wouldn’t she?
Are you a Hair Salon Owner that doesn’t see the value in communication training or doesn’t make the time available to teach your team how to look after their clients? Are you watching your stylists let clients just go off to other salons to be pampered and cared for? If so what do you do? what do you think? do you do anything? do you want to do anything?
The truth is most clients will not move on if your team look after their emotional needs, as well as their hair needs.
So today’s One kick Butt Fact is: Your clients will not always wear the same hairstyle, I mean gee, do you or any of your team? I bet not, in fact you probably change it at least 3 or more times a year… or a week! So, why do you let your Stylists produce the same old styles week after week? Train them to offer change and watch your clients glow whilst watching your profits grow.
Time to get off the boredom wheel and kick some butt with new styles and ideas for all your Salons clientele, your clients will love you for it and reward you with increased spend and loyalty.
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