This concept is one of the not so secret secrets to knowing how much you can afford to spend on gaining new clients for your salon. And it is such an important metric that it is surprising many salon owners don’t use it in determining their marketing budget - in fact it is little known let alone widely used in salons, but today I’m here to reveal its importance to you and show you how it works.
In this article I’m going to tell you why just setting goals won’t work, and then I’m going to show you what you need to do so that they will work for you, and only then will they work in harmony with you getting what you want – (this is secret sauce to your business success)
Numbers suck Malcolm!
This article is to help take the mystery out of the numbers dilemma for you and hopefully get you to see numbers can be fun, if you struggle to know how and which numbers are important to a successful business and want numbers to be fun, then read on my friend…
Today as I sit down to write this piece my thoughts go to what am I going to say that will make a difference to hopefully a lot of salon owners – what secret gem can I share that will help move them from where they are to where they want to be? So what am I going to share with you in a short article that could make a huge difference for your business and my thoughts go to the similarities of an old aeroplane and a salon... read more