26 September 2021

The (not so) Secret Key Metric That Can Help With Your Marketing Budget

This concept is one of the not so secret secrets to knowing how much you can afford to spend on gaining new clients for your salon. And it is such an important metric that it is surprising many salon owners don’t use it in determining their marketing budget - in fact it is little known let alone widely used in salons, but today I’m here to reveal its importance to you and show you how it works.
16 September 2021

The Future of an Industry is at Stake!

I’m an industry participant who is noticing a disturbing trend (a phenomena if you like) that has the potential to de-skill, de-value and de-rail an industry, read more to find out what it is...
6 September 2021

The Secret Sauce To Business Success

In this article I’m going to tell you why just setting goals won’t work, and then I’m going to show you what you need to do so that they will work for you, and only then will they work in harmony with you getting what you want – (this is secret sauce to your business success)
27 August 2021

Successful Planning Secrets

So, here’s a question - are you the salon owner who doesn’t plan, or who plans and doesn’t follow it or the salon owner who sticks to the plan and see’s it through? Read more to find out...
17 August 2021

The Secret To Making Your Salon Marketing Efforts Worthwhile!

In this article I’ll give you the insider’s secret to making it worthwhile to do salon marketing. Click to read all about it.
7 August 2021

Building an Unbeatable Plan

Here’s the most common question I get asked by salon owners … “Malcolm, how can I make more money and more importantly how can I reduce the stress of owning my salon?” Click to the article to find out
28 July 2021

Get a Grip on your Next Promotion

So I guess you are asking yourself “how do I run a successful campaign Malcolm? Come on spill the beans”, read more to find out...
18 July 2021

Numbers Suck!

Numbers suck Malcolm! This article is to help take the mystery out of the numbers dilemma for you and hopefully get you to see numbers can be fun, if you struggle to know how and which numbers are important to a successful business and want numbers to be fun, then read on my friend…
7 July 2021

How to Develop a Great Client Retention Program

Want to find out how to develop a great client retention program your clients will love? Read more
28 June 2021

The Bristol Freighter and the Salon

Today as I sit down to write this piece my thoughts go to what am I going to say that will make a difference to hopefully a lot of salon owners – what secret gem can I share that will help move them from where they are to where they want to be? So what am I going to share with you in a short article that could make a huge difference for your business and my thoughts go to the similarities of an old aeroplane and a salon... read more
18 June 2021
Creating a Vision for Success

If you don’t know where you are going, who knows, you may already be there

If you don’t know where you are going, who knows, you may already be there This article is all about creating a vision for success. Can […]
14 September 2020

The Ugly Truth

The ugly truth about why most salon owners aren't getting ahead in their salons!